It has become more normal than not for films to embrace a hybrid day-and-date release strategy, with the major studios using their biggest titles to drive potential subscribers to their streaming services. Warner Media did not say how many people watched it on streaming over the weekend or how many new customers signed up for the service. It has another caveat too: The film is also currently streaming free for subscribers on HBO Max. But, as Goldstein noted, the third films in a horror franchise often take a hit.

In a pre-pandemic world, 'The Conjuring 3' might have been considered a bit disappointing - the previous installments opened with about $40 million. It was never going to be a light switch.'

'It's a terrific result,' said Jeff Goldstein, the head of domestic distribution for Warner Bros. With an additional $26.8 million from international territories, globally, the R-rated movie has grossed more than $57.1 million. Although there's a whole extended universe set around these films that have thus far grossed more than $1.8 billion, this is the first 'Conjuring' since 2016, and the first to be helmed by someone other than James Wan (Michael Chaves directed). 'The Conjuring 3' has Patrick Wilson and Vera Farmiga returning as paranormal investigators Ed and Lorraine Warren. 'The movie theaters are coming back and Memorial Day was no flash in the pan. But it was a solid weekend for both movies,' said Paul Dergarabedian, the senior media analyst for Comscore. 'You normally don't see two horror movies at the top of the chart.

Paramount's 'A Quiet Place' sequel meanwhile earned $19.5 million in ticket sales, bringing its domestic total to $88.6 million. Warner Bros.' 'The Conjuring: The Devil Made Me Do It' earned an estimated $24 million, according to studio estimates Sunday, making it the biggest R-rated opening of the pandemic.

After its triumphant first weekend, 'A Quiet Place Part II' fell 59% at the North American box office leaving room for the third movie in the 'Conjuring' franchise to take first place. The domestic box office is getting back to normal, with moderate wins and sizable second weekend drops.

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